2026 Wonju City Small and Medium-Sized Enterprise Excellence Product Expo

The 2026 Wonju SME Excellence Product Expo is an urban regional festival that showcases Wonju’s industrial resources and the outstanding products of local small and medium-sized enterprises, offering a variety of sights, food, and entertainment. The event will be held from October 2 to October 4, 2026, in the area around Wonju City’s Youth Plaza. It is hosted by Wonju City and organized by the Gangwon Special Self-Governing Province Economic Promotion Agency. The event venue will feature exhibition and sales booths for SME products, free hands-on activity booths, a flea market, food trucks, a kids’ zone, and a main stage. The event features hands-on programs—such as making rice crackers, creating mugs, mother-of-pearl jewelry boxes, and terrariums, and trying out drone flight simulators—as well as family-friendly activities including children’s economic education, cooking contests, true-or-false quizzes, AI Golden Bell, and children’s talent shows. Organized to allow visitors to enjoy local products, food, and hands-on activities all in one place, the event aims to promote local businesses while encouraging visitors to stay longer.

- Main Programs: Discounted sales booths for outstanding products from Wonju’s small and medium-sized enterprises / Local small business flea market / Food truck offerings / Free hands-on activities / Children’s financial education and kids’ zone / Cooking contest and interactive on-site events for visitors - Side Events and Programs: (Hands-on) Making sesame rice crackers / Designing your own mug / Creating a houseplant with hanji paper / Making local-scented sachets inspired by Wonju / Drone flight simulator / Beauty art / Crafting a mother-of-pearl mini jewelry box / Making moss frames and terrariums, etc. (Families & Children) Flea Market Economic Experience / AI & Coding Experiences / Children’s Talent Show / Inflatable Play Area, etc. (Events) Wonju No. 1 Cooking Contest / Survival True/False Game / AI Golden Bell / Pull-Up Challenge / Prize Drawings, etc. (Food) Food trucks serving churros, chicken skewers, grilled sushi, takoyaki, and more (Tourism Partnership) Promotion truck operated in conjunction with the Gangwon Tourism Foundation’s regional festival promotion support project