Pohang Sunrise Noodle Festival

The “2026 Pohang Haetteomeon Noodle Festival” is a grand culinary festival held at Ara Plaza in Guryongpo on the Homi Peninsula, where the sun rises first in South Korea. The festival’s name, “When the Sun Rises,” intuitively captures both the symbolism of the Homi Peninsula—where the sun rises first over the horizon—and the sheer joy of lifting chewy noodles and savoring rich broth. Visitors can sample everything from Pohang’s best noodle restaurants to representative noodles from across Korea, global noodles, and recipes by star chefs—all in one place. The festival also offers plenty of entertainment for all ages, including a music festival, cooking competitions, and retro experiences. Equipped with an eco-friendly system featuring smart QR ordering and reusable containers, the festival offers a unique culinary journey exclusive to Pohang—where the flavors and excitement are first awakened amidst the vibrant energy of the East Sea.

1. Main Programs - 3-Day, 3-Style Music Festival: Opening Ceremony, K-Trot, "2030 Passion" Performances, and EDM Party - National “Sunrise Noodle Festival” - Beat “Yasiki,” the YouTuber with 1.16 Million Food-Eating Subscribers: Noodle-Eating Contest and On-Site Events 2. Food Zone - Top 10 Pohang Noodle Restaurants: Mori Noodles, Mulmakhoe Noodles, Cold Chicken Noodles, etc. - Noodles from Across the Country: Jeju Meat Noodles, Busan Milmyeon, Chuncheon Makguksu, and other representative noodles from across the nation - Noodles from Around the World - Meet the Chefs for Secret Recipes - Experience Booths (including desserts) 3. Side Programs & Activities - Retro Playground: Retro games such as paper-slapping and “The Mugunghwa Flower Has Bloomed” - “Let’s Play by the Sea” Kids’ Activities