Busan Seo-gu Medical Tourism Festival

The 5th Busan Seo-gu Medical Tourism Festival will be held over two days, October 16 and 17, in the Songdo Ocean Park area. The event is jointly organized by Seo-gu District, Pusan National University Hospital, Dong-A University Hospital, Kosin University Gospel Hospital, and Samyuk Busan Hospital. This festival aims not only to raise awareness of Seo-gu—the first “Medical Tourism Special Zone” in the Busan-Ulsan-Gyeongnam region—but also to lay the groundwork for attracting foreign patients through “business consultations and buyer familiarization tours,” while providing residents and tourists with accurate health information and diverse medical experience opportunities. This year, health-related consultations, exhibitions, promotional activities, and hands-on experiences will take place at approximately 60 booths. Various medical institutions—including the co-hosting hospitals, public health centers, and the National Health Insurance Service—will participate to provide visitors with a range of health services and information, such as physical examinations, stress assessments, traditional Korean medicine acupuncture treatments, and consultations on proper medication use. In addition, in collaboration with Busan Technopark, a “Medical and Healthcare Industry Promotion Pavilion” will be operated to highlight key initiatives of Seo-gu’s Medical Special Zone—including the Medical R&D Knowledge Industry Center, incubators, city/county/district-based industries, and medical demonstration projects—while showcasing a diverse range of medical and healthcare devices from innovative companies participating in these initiatives. On-site, wellness experience programs tailored to the health and wellness concept—such as “Slow Jogging,” “Silent Meditation Yoga,” “CrossFit,” and “Jumping Fitness”—all designed for people of all ages—as well as children’s health play areas like the “Kids’ Doctor Experience Zone” and “Air Sports,” and family-friendly experiential booths, offering a wealth of attractions and entertainment. Side events will include a “Health Talk Concert” featuring a plastic surgery specialist from Kosin University Gospel Hospital, as well as a “Children’s Magic and Balloon Show” and giant board games. The festival’s opening ceremony is scheduled for 3:00 p.m. on the 16th. The opening celebration stage will feature performances by “Ahn Seong-hun,” the winner of “Mr. Trot 2,” as well as the traditional Korean music breakdancing group “Last Street Crew” and pop flutist “Seo Ga-bi,” who will put on lively performances.

1. Main Programs - Opening Ceremony, Special Zone Exhibition Hall, Medical and Healthcare Industry Promotion Pavilion 2. Side Programs - Children’s Magic & Balloon Show, Health Talk Concert with Renowned Doctors, Seo-gu Marble Giant Board Game 3. Health Consultation & Experience Booths - Physical function tests, stress assessments, personalized health consultations, traditional Korean medicine diagnoses, medication counseling, and more, provided by hospitals, public health centers, and medical institutions 4. Consumer Participation Programs - Wellness Experience Classes (Slow Jogging, Silent Meditation Yoga, CrossFit Experience & Mini-Competition, Jumping Fitness), Children’s Activities (Kids’ Doctor Experience Center, Air Sports, Eco-Friendly Wooden Playground), Other Experience Booths (Face Painting, Nail Art, keycap decoration, soap slings, Shrinkles, keychain making, etc.) 5. Food - Food trucks (9)