2026 Korean Rice, Korean Sake: K-Rice Festa

K-Rice Festa is a festival that discovers, promotes, and sells traditional Korean alcoholic beverages and rice-based processed foods to expand domestic rice consumption among the general public and highlight the new value of Korean rice. It is an event where visitors can discover a wide variety of Korean traditional liquors and rice-based processed foods from across the country all in one place, taste them firsthand, and enjoy them, while also introducing high-quality products to consumers to create new sales channels and consumption opportunities. In addition to exhibitions and sales, the festival features tasting sessions, hands-on programs, and various events that offer a diverse range of experiences with Korean rice and traditional liquors. It is a special occasion where producers and consumers can meet and interact directly, and where familiar Korean rice can be experienced as new food and cultural content. Through the K-Rice Festa, visitors can discover the charm of various foods and traditional Korean liquors made from Korean rice, and together explore the value and potential of domestically produced rice.

- Main Programs: Promotional events for Korean traditional liquor and rice-based processed foods - Side Events and Programs: Banquet Table Setting Contest / Cocktail Competition / Traditional Liquor Entrepreneurship Class / Tasting Events / Makgeolli Brewing / Children’s Hands-On Activities, etc.