Yeoncheon Koryo Ginseng Festival

The Yeoncheon Goryeo Ginseng Festival is held to promote the excellence of Goryeo ginseng produced in Yeoncheon County and to revitalize local agriculture and the consumption of agricultural products. Located at 38 degrees north latitude, the Yeoncheon region boasts a natural environment—including latitude, climate, and soil conditions—ideal for ginseng cultivation and is regarded as the optimal location for growing six-year-old ginseng. In particular, Goryeo ginseng of the Kaesong variety produced in Yeoncheon is renowned as a high-quality local specialty. Based on the historical significance and commercial value of Yeoncheon ginseng, this festival features a variety of exhibitions, sales, hands-on activities, and food programs. It also serves as a venue for communication and exchange where local farmers and consumers can meet directly to engage in direct sales of Yeoncheon agricultural products, and it is a premier agricultural specialty festival that showcases the competitiveness and value of Yeoncheon’s agriculture both domestically and internationally.

1. Main Programs - Promotion and hands-on experiences of ginseng’s health benefits; direct-sales markets hosted by ginseng research associations from each town and township, etc. 2. Supporting Programs - Direct-sales markets for local agricultural and specialty products; ginseng tasting events; food markets, etc. 3. Consumer Participation Programs - Various hands-on programs utilizing ginseng 4. Other Activities - Singing contest, performances by special guest singers, local cultural performances, open stage for visitors, etc.