Busan Craft Beer Masters Challenge

The Busan Craft Beer Masters Challenge is an urban craft beer festival where breweries from across the country and consumers come together to promote Busan’s craft beer culture and revitalize the local economy. This festival brings together distinctive craft beers from across the country and Busan’s leading local breweries to showcase a wide variety of beers, allowing participants to sample different brews firsthand and experience the appeal of craft beer. The festival’s flagship program is the “Masters Challenge Competition,” which determines the best craft beer. Through evaluations by a panel of expert judges and a public judging panel, breweries compete based on their skills and the quality of their beers, adding excitement and fun to the festival through this competitive element. The festival also features a craft beer market where visitors can sample each brewery’s signature beers, as well as hands-on activities—all designed so that anyone can easily and enjoyably participate. Additionally, with a variety of food options, beer pairings, busking and DJ performances, and audience participation events, the festival’s excitement continues from day into night. In particular, the evening features “Beer Night,” where music and beer come together to provide a space for visitors to mingle freely and enjoy the festival’s lively atmosphere. The Busan Craft Beer Masters Challenge is more than just a festival for drinking beer; it is a premier beer culture festival that offers a fresh experience of Busan’s craft beer culture through the process of tasting, experiencing, competing, and enjoying.

1. Main Program - Participation by craft beer breweries from across the country and local Busan breweries - Introduction and sale of signature craft beers from each brewery - Blind tasting of craft beers by a panel of expert judges - Preliminary, semifinal, and final rounds of the craft beer competition 2. Side Events - BEER MARKET: Sales and promotion of beers from breweries nationwide and local Busan breweries - BEER & FOOD: Food trucks, local Busan foods, beer snacks, and pairing menus - WILD NIGHT: Busking, DJ performances, guest performances, Nanta, and other performances - VIKING ZONE: Viking-themed photo zone and large-scale beer sculptures - BEER LOUNGE: Relaxation area featuring picnic tables, bean bags, and parasols - Promotion and exhibition of brands and craft beers by individual breweries 3. Consumer Participation Programs - “Make Your Own Beer Glass” Workshop - Beer True/False Quiz and Beer Trivia Event - Audience-Participation Beer Games - Brewery Stamp Tour - Lucky Draw and On-Site Giveaway Events 4. Other Details - Promotion of Busan craft beer and local brewery brands - Opportunities to taste and purchase a variety of craft beers - Selection of Busan’s signature foods and pairing menus that complement beer - Event venue layout and design inspired by a Viking theme - Operation of a stay-all-day festival running from day to night - Creation of rest and convenience areas for a diverse range of visitors, including families, friends, and couples - Hosting of nighttime beer parties combining live performances and beer - Promotion of the local economy through the promotion of Busan’s craft beer industry and local brands