Yesan Market Three Kingdoms Festival

This year marks a special occasion, celebrating the 10th anniversary of the Yesan Market Three Kingdoms Festival and the 100th anniversary of the Yesan Market. The festival will showcase the traditions and stories of the county’s residents embodied in soup, noodles, and chrysanthemums, as well as a message of boundless hope from the Yesan Market as it embarks on its next 100 years. The festival will vividly and thoughtfully capture the records of the past decade and the aspirations of the county’s residents, ensuring they are all included in the “Three Kingdoms” box of hope. The festival will explore the theme of “The Never-Ending Story” through four key themes—expansion of value, expansion of space, expansion of participation, and expansion of time—and, under the slogan “Yesan Market! Our Story Continues,” the festival aims to heighten the festive atmosphere throughout the region and showcase the local festival brand through collaborations with young local creators and youth organizations. The festival will be organized around flagship programs selected from the “Top 10 Must-Do Bucket List Items” for the Yesan Market Three Kingdoms Festival, with a focus on strengthening Three Kingdoms-themed content and revitalizing the local food culture in collaboration with residents.

1. : A selection of the 10 must-do activities at the Three Kingdoms Festival, featuring signature programs organized by stage 2. : Three types of food programs centered on the Three Kingdoms theme—featuring local residents—covering the Three Kingdoms, the Eight Delicacies, and local specialties 3. : An immersive theater performance representing the Yesan Market’s “Glocal” content 4. : Color-themed main stage performance programs for each day of the week 5. Yesan Dance Festival: A competition where talented dancers from across the country gather to face off in dance battles 6. Exhibition Programs: Chrysanthemum displays and photo zones 7. Promotion and Food Service Operations